Chiropractors:
New Patient Attraction should never be the bottleneck in your practice.
We help chiropractors create consistent, predictable growth by replacing guesswork
and fragmented marketing with a purpose-built new patient attraction system.
Chiropractors:
New Patient Attraction should never be the bottleneck in your practice.
We help chiropractors create consistent, predictable growth by replacing guesswork and fragmented marketing with a purpose-built new patient attraction system.
The Core Problem: Practice growth is constrained when new patient attraction lacks structure.
Inconsistent flow, unpredictable volume, and acquisition that’s only marginally profitable place a ceiling on growth — regardless of care quality or retention.
The Solution:
We implement a purpose-built system that reliably delivers the specific number of new patients your practice needs each month.
✅ Reverse-engineered from your required new patient numbers
✅ Built around a clear monthly target
✅ Uses multiple attraction and reactivation channels
✅ Fully tracked end-to-end so ROI is always visible
Our mission is simple: to remove new patient attraction as a constraint on your growth.
A Structured System for
Profitable Practice Growth
Everything we do is built around one outcome:
reliable, profitable new patient growth.
We manage the entire system — from acquisition through to conversion, follow-up, and ROI tracking.
This approach is built for practices that want structure, ownership, and clarity — not piecemeal tactics or short-term campaigns.
Patient Acquisition
Meta advertising is the primary acquisition engine — optimised for patient quality, not volume.
We handle everything, with performance decisions guided by a single north-star metric: Cost Per New Patient (CPNP).
Done-For-You Content Engine
High-performing campaigns require a consistent supply of strong creative.
We solve this structurally.
Our system includes Done-For-You content creation, produced by professional content creators and integrated directly into your campaigns — fully customised to your practice, never white-labelled.
Practice-led content is prescribed and refined for you — including clear scripts, monthly content direction, and professional video editing — so your involvement is minimal and purposeful.
DFY content creators extend creative output through professionally produced talking-head videos, integrated with practice-specific b-roll and full review control, allowing campaigns to scale without increasing demand on the practice.
Lead Conversion & Nurture
Every lead enters a structured follow-up environment designed to maximise bookings.
This includes immediate SMS and email follow-up, supported by AI-assisted workflows that ensure fast, consistent responses and prevent leads from slipping through the cracks.
Human oversight remains central — AI is used to enhance speed and consistency, not replace the practice team.
Systems & Automation
We build and maintain the infrastructure that holds everything together.
This includes:
👉 Lead tracking and pipeline visibility
👉 Automated follow-ups
👉 SMS, call, and call-forwarding capabilities
👉 Integration set-up and maintenance
Everything is measured.
Performance & ROI Tracking
We track performance across the full funnel — not just surface metrics.
Clients receive visibility into:
✅ Cost Per New Patient
✅ Monthly cohort ROI
✅ Total patient lifetime gross profit
✅ Broader practice growth indicators
Data informs decisions. Not opinions.
Strategic Oversight
You work directly with the founders.
Each month includes:
👍 A 1:1 performance review
👍 Strategic refinements
👍 Clear, data-led next steps
The system evolves as your practice grows.
Foundation & Optimisation
We ensure the digital foundations support growth, not undermine it.
This includes:
➡️ Online presence optimisation
➡️ Booking and conversion rate safeguards
➡️ CA scripts and reactive call reviews when needed
➡️ Cadenced patient reactivation campaigns
Small leaks are fixed early.
The Core Problem: Practice growth is constrained when new patient attraction lacks structure.
Inconsistent flow, unpredictable volume, and acquisition that’s only marginally profitable place a ceiling on growth — regardless of care quality or retention.
The Solution:
We implement a purpose-built system that reliably delivers the specific number of new patients your practice needs each month.
✅ Reverse-engineered from your required new patient numbers
✅ Built around a clear monthly target
✅ Uses multiple attraction and reactivation channels
✅ Fully tracked end-to-end so ROI is always visible
Our mission is simple: to remove new patient attraction as a constraint on your growth.
A Structured System for
Profitable Practice Growth
Everything we do is built around one outcome:
reliable, profitable new patient growth.
We manage the entire system — from acquisition through to conversion, follow-up, and ROI tracking.
This approach is built for practices that want structure, ownership, and clarity — not piecemeal tactics or short-term campaigns.
Patient Acquisition
Meta advertising is the primary acquisition engine — optimised for patient quality, not volume.
We handle everything, with performance decisions guided by a single north-star metric: Cost Per New Patient (CPNP).
Done-For-You Content Engine
High-performing campaigns require a consistent supply of strong creative.
We solve this structurally.
Our system includes Done-For-You content creation, produced by professional content creators and integrated directly into your campaigns — fully customised to your practice, never white-labelled.
Practice-led content is prescribed and refined for you — including clear scripts, monthly content direction, and professional video editing — so your involvement is minimal and purposeful.
DFY content creators extend creative output through professionally produced talking-head videos, integrated with practice-specific b-roll and full review control, allowing campaigns to scale without increasing demand on the practice.
Lead Conversion & Nurture
Every lead enters a structured follow-up environment designed to maximise bookings.
This includes immediate SMS and email follow-up, supported by AI-assisted workflows that ensure fast, consistent responses and prevent leads from slipping through the cracks.
Human oversight remains central — AI is used to enhance speed and consistency, not replace the practice team.
Systems & Automation
We build and maintain the infrastructure that holds everything together.
This includes:
👉 Lead tracking and pipeline visibility
👉 Automated follow-ups
👉 SMS, call, and call-forwarding capabilities
👉 Integration set-up and maintenance
Everything is measured.
Performance & ROI Tracking
We track performance across the full funnel — not just surface metrics.
Clients receive visibility into:
✅ Cost Per New Patient
✅ Monthly cohort ROI
✅ Total patient lifetime gross profit
✅ Broader practice growth indicators
Data informs decisions. Not opinions.
Strategic Oversight
You work directly with the founders.
Each month includes:
👍 A 1:1 performance review
👍 Strategic refinements
👍 Clear, data-led next steps
The system evolves as your practice grows.
Foundation & Optimisation
We ensure the digital foundations support growth, not undermine it.
This includes:
➡️ Online presence optimisation
➡️ Booking and conversion rate safeguards
➡️ CA scripts and reactive call reviews when needed
➡️ Cadenced patient reactivation campaigns
Small leaks are fixed early.
What We Do
We don’t sell marketing services. We manage new patient attraction as a system — with clear targets, active oversight, and visible ROI.
Meta Ads
Targeted Meta campaigns designed to attract ideal new patients at the lowest possible Cost Per New Patient.
Email/SMS Marketing
Structured email and SMS sequences that nurture interest and convert leads into booked appointments.
AI Lead Nurture
AI-assisted follow-up ensures fast, consistent lead responses while maintaining human oversight and booking quality.
Intuitive CRM
A centralised system that tracks every lead, conversation, and outcome from first enquiry to new patient.
Performance Tracking
Full-funnel tracking focused on Cost Per New Patient, cohort ROI, and long-term practice growth.
Patient Reactivations
Cadenced email and SMS campaigns that re-engage past patients throughout the year.
CA Training
Scripts, templates, and call reviews to maintain booking performance.
Event/Workshop Marketing
Targeted campaigns and follow-up systems designed to maximise attendance and conversions.
Our Process ⬇️
Our process starts with a single question:
How many new patients does your practice need each month to support profitable growth?
From there, we build a purpose-built attraction system — reverse-engineered from your targets and managed end-to-end — so every decision is tied back to performance and profitability.
1
Define the Growth Target
We establish:
👉 Your required monthly and weekly new patient numbers
👉 Your current baseline
👉 The gap the system needs to close
This gives the system a clear numerical objective from day one.
2
Install the System
We install a system to reliably produce that number of new patients using:
✅ Meta Ads (Primary Driver)
✅ Lead Capture & Conversion
✅ Social Media Optimisation
✅ Reactivation Campaigns
✅ Google Ads (Supplementary)
✅ Event Promotion (Where relevant)
The system is structured for resilience, not reliance on a single tactic.
3
Track, Review & Optimise
Every part of the system is tracked.
We monitor:
➡️ Leads
➡️ Bookings
➡️ New patients
➡️ ROI
Performance is reviewed on structured monthly calls, with decisions driven by data — not guesswork.
4
Fully Managed Execution
The system is fully managed by us.
Execution, optimisation, and tracking don’t fall back on you or your team.
You focus on patient care.
The system handles patient attraction.
What We Do
We don’t sell marketing services. We manage new patient attraction as a system — with clear targets, active oversight, and visible ROI.
Meta Ads
Targeted Meta campaigns designed to attract ideal new patients at the lowest possible Cost Per New Patient.
Email/SMS Marketing
Structured email and SMS sequences that nurture interest and convert leads into booked appointments.
AI Lead Nurture
AI-assisted follow-up ensures fast, consistent lead responses while maintaining human oversight and booking quality.
Intuitive CRM
A centralised system that tracks every lead, conversation, and outcome from first enquiry to new patient.
Performance Tracking
Full-funnel tracking focused on Cost Per New Patient, cohort ROI, and long-term practice growth.
Patient Reactivations
Cadenced email and SMS campaigns that re-engage past patients throughout the year.
CA Training
Scripts, templates, and call reviews to maintain booking performance.
Event/Workshop Marketing
Targeted campaigns and follow-up systems designed to maximise attendance and conversions.
Our Process ⬇️
Our process starts with a single question:
How many new patients does your practice need each month to support profitable growth?
From there, we build a purpose-built attraction system — reverse-engineered from your targets and managed end-to-end — so every decision is tied back to performance and profitability.
1
Define the Growth Target
We establish:
👉 Your required monthly and weekly new patient numbers
👉 Your current baseline
👉 The gap the system needs to close
This gives the system a clear numerical objective from day one.
2
Install the System
We install a system to reliably produce that number of new patients using:
✅ Meta Ads (Primary Driver)
✅ Lead Capture & Conversion
✅ Social Media Optimisation
✅ Reactivation Campaigns
✅ Google Ads (Supplementary)
✅ Event Promotion (Where relevant)
The system is structured for resilience, not reliance on a single tactic.
3
Track, Review & Optimise
Every part of the system is tracked.
We monitor:
➡️ Leads
➡️ Bookings
➡️ New patients
➡️ ROI
Performance is reviewed on structured monthly calls, with decisions driven by data — not guesswork.
4
Fully Managed Execution
The system is fully managed by us.
Execution, optimisation, and tracking don’t fall back on you or your team.
You focus on patient care.
The system handles patient attraction.
Frequently Asked Questions 🤔
Answers to common questions about our system.
How is this different from a typical marketing agency?
We build and manage a purpose-built new patient attraction system, designed around a clear monthly growth target and tracked end-to-end. The goal isn’t activity — it’s predictable new patient flow.
How many new patients can this system generate?
The system is designed for practices needing 5 or more additional new patients per week.
Exact numbers depend on your location, offer, and current baseline, which we assess before moving forward.
How long does it take to see results?
Most practices begin seeing enquiries shortly after campaigns go live.
The focus in the first few weeks is stabilising lead flow, improving conversion, and building consistency rather than chasing short-term spikes.
Do I need to create content myself?
No.
We prescribe and edit patient-focused video content for your practice.
For practices that prefer to outsource filming entirely, you also have access to our team of professional content creators. All videos are edited specifically for your practice, using imagery from your practice specifically.
Will this create more work for my team?
The system is designed to reduce friction, not add it. We provide lead-handling structure, scripts, training, and automation so enquiries are handled consistently without chaos.
Do you only use Meta Ads?
Meta advertising is the primary driver because it allows predictable scaling.
We also use SMS/email reactivation, social optimisation, events, and Google Ads as supporting channels to add stability and depth.
What if we already have marketing in place?
That’s fine. We assess what’s already working, remove inefficiencies, and integrate systems so everything contributes toward the same growth target.
Is this suitable for new or smaller practices?
The system works best for practices that:
✅ Have capacity for more patients
✅ Can handle at least 5 additional new patients per week
✅ Value tracking and accountability
If that isn’t the case yet, we’ll be upfront.
How do you measure success?
Everything is secondary to Cost Per New Patient and ROI. We track these metrics — and everything in between — so performance is clear and attributable.
Results are reviewed on structured monthly calls, ensuring decisions are data-led, not reactive.
Is there a long-term contract?
We don’t lock you into contracts.
Structure and expectations are outlined clearly before starting, with the focus on alignment and results — not lock-in.
How much does it cost?
We work on a pay-for-performance model so our incentives stay aligned with yours.
We’re rewarded when new patients are generated — not simply for time or activity — which keeps the focus on measurable outcomes and ROI.
Advertising spend is paid directly by the practice, giving you full transparency and control with no mark-ups or hidden margins.
Whats the next step?
The next step is a short, no-pressure conversation to understand your goals and see whether the system is a fit.
Frequently Asked Questions 🤔
Answers to common questions
about our system.
How is this different from a typical marketing agency?
We build and manage a purpose-built new patient attraction system, designed around a clear monthly growth target and tracked end-to-end. The goal isn’t activity — it’s predictable new patient flow.
How many new patients can this system generate?
The system is designed for practices needing 5 or more additional new patients per week.
Exact numbers depend on your location, offer, and current baseline, which we assess before moving forward.
How long does it take to see results?
Most practices begin seeing enquiries shortly after campaigns go live.
The focus in the first few weeks is stabilising lead flow, improving conversion, and building consistency rather than chasing short-term spikes.
Do I need to create content myself?
No.
We prescribe and edit patient-focused video content for your practice.
For practices that prefer to outsource filming entirely, you also have access to our team of professional content creators. All videos are edited specifically for your practice, using imagery from your practice specifically.
Will this create more work for my team?
The system is designed to reduce friction, not add it. We provide lead-handling structure, scripts, training, and automation so enquiries are handled consistently without chaos.
Do you only use Meta Ads?
Meta advertising is the primary driver because it allows predictable scaling.
We also use SMS/email reactivation, social optimisation, events, and Google Ads as supporting channels to add stability and depth.
What if we already have marketing in place?
That’s fine. We assess what’s already working, remove inefficiencies, and integrate systems so everything contributes toward the same growth target.
Is this suitable for new or smaller practices?
The system works best for practices that:
✅ Have capacity for more patients
✅ Can handle at least 5 additional new patients per week
✅ Value tracking and accountability
If that isn’t the case yet, we’ll be upfront.
How do you measure success?
Everything is secondary to Cost Per New Patient and ROI. We track these metrics — and everything in between — so performance is clear and attributable.
Results are reviewed on structured monthly calls, ensuring decisions are data-led, not reactive.
Is there a long-term contract?
We don’t lock you into contracts.
Structure and expectations are outlined clearly before starting, with the focus on alignment and results — not lock-in.
How much does it cost?
We work on a pay-for-performance model so our incentives stay aligned with yours.
We’re rewarded when new patients are generated — not simply for time or activity — which keeps the focus on measurable outcomes and ROI.
Advertising spend is paid directly by the practice, giving you full transparency and control with no mark-ups or hidden margins.
Whats the next step?
The next step is a short, no-pressure conversation to understand your goals and see whether the system is a fit.
Let's Chat
No pressure. No hard sell. Just clarity, alignment, and a plan you can trust.
Let’s make sure new patient flow is never the thing holding your practice back.
What Our Chiros Are Saying 👍
Aidan and Josh have been a welcomed and wonderful addition to my Chiropractic business. I’d all but given up on Facebook/Instagram/Meta advertising with the constant spend, low quality leads and the time taken to create ads. All the while, only being able to guess if the spend was profitable for the business. After engaging with Aidan and Josh I decided to give the ads one more go, and I’m glad I did. Their professionalism, expertise and sensitivity around patient privacy/confidentiality is really important to me. And of course, their ability to generate quality leads who turn into long term patients. Their business model is one that aligns well with what I need as a small business- low risk for me, accountability, structure and return on investment. Since starting with Aligned Chiropractic Marketing I have been able to grow my own practise to the level I desire, and have had the confidence and now proof to hire a Chiropractor who is seeing new patients and thriving. Definitely worth talking to if you need a few, or a lot of new patients coming into your clinic constantly.
I couldn’t speak any more highly of both Aidan and Josh. After starting my business earlier this year, I reached out to ACM after recommendation from a friend about their services. Both Josh and Aidans eye for detail doesn’t go unnoticed. Being able to work along side both of them, and have a say in what happens and when is happens was important to me, and through regular meetings we were able to achieve some wonderful results in a short amount of time. I believe anyone who is on the fence about working with these guys should definitely do it because you won’t be disappointed!
Working with ACM has been a game-changer for our practice. They are in a league of their own when it comes to understanding chiropractic marketing, going far beyond what any other agency offers. After trying many other agencies in the past - each of whom overpromised and underdelivered - I can confidently say Aidan and Josh have redefined what effective marketing looks like. Aidan’s communication is flawless—always precise, clear, and incredibly responsive. Their commitment to excellence is unmatched. They don’t just provide marketing services; they take the time to train our staff on how to make calls effectively, personally track performance weekly, and conduct regular fortnightly calls to fine-tune every detail. Their hands-on approach shows they truly care about our success and better health for our community.Without a doubt, this is the most complete chiropractic marketing solution available for social media. The results have been phenomenal, delivering the highest ROI we’ve ever seen. Aidan and Josh’s dedication and expertise have been a true blessing for our practice, and I can’t recommend them highly enough. If you want next-level marketing that genuinely delivers, Aligned Chiro Marketing is the only choice.
Working with Aidan and Josh has been a very refreshing and rewarding experience in my digital marketing journey. They did a fantastic job explaining my practice metrics and where to focus in the initial phase of care. It has been great to partner with people who understand Chiropractic and work thoroughly to help you get your message out to your community. Aidan and Josh have helped create a strong digital presence in my town and a steady flow of new practice members. I can highly recommend them to any chiropractor looking to increase their digital impact and attraction!
I highly recommend working with ACM. Aidan and Josh have a depth of knowledge about chiropractic procedures and practices, which sets them apart from other companies. Aidan's organisation and support is extremely helpful, and he loves crunching the numbers to ensure that the marketing is cost effective throughout the entire process. Our practice has seen massive growth under their marketing guidance. If you're looking for a team that understands the chiropractic profession and delivers measurable results, ACM is the perfect choice.
We are very grateful to ACM. They have helped to establish a solid system to attract new patients to our practice, and all of the back-end tracking and data that they provide has been valuable for us to improve on our services at the same time. They are always looking ahead, testing and tweaking our marketing program to give us the most effective and efficient strategies. Their customer service is flawless - they're very attentive, available, and I feel they are almost as committed to our own business's success as we are.
I couldn't be happier with their exceptional service. Aidan and Josh go far beyond simply setting up Facebook and Google Ads; they invest time and energy to truly understand you as a practitioner, your clinic's current position, and your goals. Their tailored campaigns are designed to attract your ideal patients, and they achieve outstanding results by continuously refining their strategies and optimising every aspect of their marketing. Additionally, they helped me analyse key clinic metrics, enabling smarter decisions and better allocation of time and resources. In summary, I highly recommend ACM to anyone looking to grow their clinic with the right patients while delegating their marketing to professionals who genuinely care about your success and get results consistently.
Working with Aidan and Josh has been invaluable! Aidan is all over the data, and is constantly tweaking metrics and figuring out what levers to pull to work out what make things easier, and have a better cost per lead. Aidan helps train our staff on how to make calls to leads, and is very active in the campaign. The fortnightly check ins are great, as we always know what’s happening, and know that things are being monitored closely. Couldn’t recommend them enough!
Aidan and Josh at Aligned Chiropractic Marketing have been incredible to work with. From day one they made the process incredibly easy. They created a marketing campaign that was professional, engaging and perfectly suited to me and my practice. My practice has more than doubled in the three months we’ve worked together, and I know this wouldn’t have been possible without them. Their support is something that has blown me away. They are fully invested in seeing my practice succeed by understanding my goals and working towards them together. I would highly recommend Aidan and Josh to any Chiropractor looking to grow their business.
What Our Chiros
Are Saying 👍
Aidan and Josh have been a welcomed and wonderful addition to my Chiropractic business. I’d all but given up on Facebook/Instagram/Meta advertising with the constant spend, low quality leads and the time taken to create ads. All the while, only being able to guess if the spend was profitable for the business. After engaging with Aidan and Josh I decided to give the ads one more go, and I’m glad I did. Their professionalism, expertise and sensitivity around patient privacy/confidentiality is really important to me. And of course, their ability to generate quality leads who turn into long term patients. Their business model is one that aligns well with what I need as a small business- low risk for me, accountability, structure and return on investment. Since starting with Aligned Chiropractic Marketing I have been able to grow my own practise to the level I desire, and have had the confidence and now proof to hire a Chiropractor who is seeing new patients and thriving. Definitely worth talking to if you need a few, or a lot of new patients coming into your clinic constantly.
I couldn’t speak any more highly of both Aidan and Josh. After starting my business earlier this year, I reached out to ACM after recommendation from a friend about their services. Both Josh and Aidans eye for detail doesn’t go unnoticed. Being able to work along side both of them, and have a say in what happens and when is happens was important to me, and through regular meetings we were able to achieve some wonderful results in a short amount of time. I believe anyone who is on the fence about working with these guys should definitely do it because you won’t be disappointed!
Working with ACM has been a game-changer for our practice. They are in a league of their own when it comes to understanding chiropractic marketing, going far beyond what any other agency offers. After trying many other agencies in the past - each of whom overpromised and underdelivered - I can confidently say Aidan and Josh have redefined what effective marketing looks like. Aidan’s communication is flawless—always precise, clear, and incredibly responsive. Their commitment to excellence is unmatched. They don’t just provide marketing services; they take the time to train our staff on how to make calls effectively, personally track performance weekly, and conduct regular fortnightly calls to fine-tune every detail. Their hands-on approach shows they truly care about our success and better health for our community.Without a doubt, this is the most complete chiropractic marketing solution available for social media. The results have been phenomenal, delivering the highest ROI we’ve ever seen. Aidan and Josh’s dedication and expertise have been a true blessing for our practice, and I can’t recommend them highly enough. If you want next-level marketing that genuinely delivers, Aligned Chiro Marketing is the only choice.
Working with Aidan and Josh has been a very refreshing and rewarding experience in my digital marketing journey. They did a fantastic job explaining my practice metrics and where to focus in the initial phase of care. It has been great to partner with people who understand Chiropractic and work thoroughly to help you get your message out to your community. Aidan and Josh have helped create a strong digital presence in my town and a steady flow of new practice members. I can highly recommend them to any chiropractor looking to increase their digital impact and attraction!
I highly recommend working with ACM. Aidan and Josh have a depth of knowledge about chiropractic procedures and practices, which sets them apart from other companies. Aidan's organisation and support is extremely helpful, and he loves crunching the numbers to ensure that the marketing is cost effective throughout the entire process. Our practice has seen massive growth under their marketing guidance. If you're looking for a team that understands the chiropractic profession and delivers measurable results, ACM is the perfect choice.
We are very grateful to ACM. They have helped to establish a solid system to attract new patients to our practice, and all of the back-end tracking and data that they provide has been valuable for us to improve on our services at the same time. They are always looking ahead, testing and tweaking our marketing program to give us the most effective and efficient strategies. Their customer service is flawless - they're very attentive, available, and I feel they are almost as committed to our own business's success as we are.
I couldn't be happier with their exceptional service. Aidan and Josh go far beyond simply setting up Facebook and Google Ads; they invest time and energy to truly understand you as a practitioner, your clinic's current position, and your goals. Their tailored campaigns are designed to attract your ideal patients, and they achieve outstanding results by continuously refining their strategies and optimising every aspect of their marketing. Additionally, they helped me analyse key clinic metrics, enabling smarter decisions and better allocation of time and resources. In summary, I highly recommend ACM to anyone looking to grow their clinic with the right patients while delegating their marketing to professionals who genuinely care about your success and get results consistently.
Working with Aidan and Josh has been invaluable! Aidan is all over the data, and is constantly tweaking metrics and figuring out what levers to pull to work out what make things easier, and have a better cost per lead. Aidan helps train our staff on how to make calls to leads, and is very active in the campaign. The fortnightly check ins are great, as we always know what’s happening, and know that things are being monitored closely. Couldn’t recommend them enough!
Aidan and Josh at Aligned Chiropractic Marketing have been incredible to work with. From day one they made the process incredibly easy. They created a marketing campaign that was professional, engaging and perfectly suited to me and my practice. My practice has more than doubled in the three months we’ve worked together, and I know this wouldn’t have been possible without them. Their support is something that has blown me away. They are fully invested in seeing my practice succeed by understanding my goals and working towards them together. I would highly recommend Aidan and Josh to any Chiropractor looking to grow their business.
Book A Call With Us ⬇️
Book A Call With Us ⬇️
Want to chat via email? Contact us here 👇
[email protected]
027 300 5805
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