Chiropractors:
New Patient Attraction should never be the bottleneck in your practice.
We help chiropractors create consistent, predictable growth by replacing guesswork
and fragmented marketing with a purpose-built new patient attraction system.
Chiropractors:
New Patient Attraction should never be the bottleneck in your practice.
We help chiropractors create consistent, predictable growth by replacing guesswork and fragmented marketing with a purpose-built new patient attraction system.
The Core Problem: Practice growth is constrained when new patient attraction lacks structure.
Inconsistent flow, unpredictable volume, and acquisition that’s only marginally profitable place a ceiling on growth — regardless of care quality or retention.
The Solution:
We implement a purpose-built social media system that reliably delivers the specific number of new patients your practice needs each month.
✅ Reverse-engineered from your new patient goals
✅ Built around a clear monthly target
✅ Fully tracked end-to-end so ROI is always visible
✅ Built specifically around Meta’s ad delivery ecosystem
✅ Creative-driven testing framework optimised for social feeds
✅ Designed for local market saturation on Facebook & Instagram
Our mission is simple: to remove new patient attraction as a constraint on your growth.
Structured Growth Is
Not For Everyone
We work with practices that understand growth is a system – not a campaign.
Practices that value alignment, clear measurement, and principal-level leadership.
That want profitable, predictable new patients – not vanity metrics.
If alignment, measurement, and leadership aren’t priorities, we’re probably not the right partner.
Direct Leadership, Direct Accountability 👥
Our partnerships work best when the principal chiropractor is actively involved in growth decisions. Structured expansion requires leadership from the front – not full delegation. Alignment and accountability start at the top.
Committed To Expansion 📈
We work with practices that want to grow deliberately. Not random spikes. Not short-term campaigns. Structured, measurable expansion with clear monthly targets and long-term intent.
Decisions Backed By Data 📊
We measure performance through cost per new patient, payback period, and retention. Growth is guided by numbers – not assumptions, opinions, or vanity metrics.
Prepared To Show Up 🎥
Social media rewards visibility. The practices that succeed with our system are willing to show up consistently – on camera, in content, and in their local market.
Confident In Your Retention 👍
Scaling acquisition only makes sense when the fundamentals are strong. We work best with practices that have solid retention, clear patient value, and the economics to justify responsible growth.
The Core Problem: Practice growth is constrained when new patient attraction lacks structure.
Inconsistent flow, unpredictable volume, and acquisition that’s only marginally profitable place a ceiling on growth — regardless of care quality or retention.
The Solution:
We implement a purpose-built social media system that reliably delivers the specific number of new patients your practice needs each month.
✅ Reverse-engineered from your new patient goals
✅ Built around a clear monthly target
✅ Fully tracked end-to-end so ROI is always visible
✅ Built specifically around Meta’s ad delivery ecosystem
✅ Creative-driven testing framework optimised for social feeds
✅ Designed for local market saturation on Facebook & Instagram
Our mission is simple: to remove new patient attraction as a constraint on your growth.
Structured Growth Is
Not For Everyone
We work with practices that understand growth is a system – not a campaign.
Practices that value alignment, clear measurement, and principal-level leadership.
That want profitable, predictable new patients – not vanity metrics.
If alignment, measurement, and leadership aren’t priorities, we’re probably not the right partner.
Direct Leadership, Direct Accountability 👥
Our partnerships work best when the principal chiropractor is actively involved in growth decisions. Structured expansion requires leadership from the front – not full delegation. Alignment and accountability start at the top.
Committed To Expansion 📈
We work with practices that want to grow deliberately. Not random spikes. Not short-term campaigns. Structured, measurable expansion with clear monthly targets and long-term intent.
Decisions Backed By Data 📊
We measure performance through cost per new patient, payback period, and retention. Growth is guided by numbers – not assumptions, opinions, or vanity metrics.
Prepared To Show Up 🎥
Social media rewards visibility. The practices that succeed with our system are willing to show up consistently – on camera, in content, and in their local market.
Confident In Your Retention 👍
Scaling acquisition only makes sense when the fundamentals are strong. We work best with practices that have solid retention, clear patient value, and the economics to justify responsible growth.
How Our Growth System Works
We don’t sell marketing services. We manage new patient attraction as a system — with clear targets, active oversight, and visible ROI.
The Meta Ads Growth Engine
Built specifically for local chiropractic markets, this engine generates qualified leads through creative-led Meta campaigns and weekly optimisation focused on cost per new patient – driving predictable NP attraction.
The Conversion Infrastructure
Through structured email and SMS follow-up, AI-assisted lead response, CRM tracking, and CA booking systems, every lead is responded to, nurtured, and tracked with full visibility – ensuring consistency across the funnel.
The ROI Framework
Ongoing tracking, creative testing, and strategic reactivation campaigns ensure the system improves deliberately over time – lowering cost per new patient, shortening payback period, and strengthening ROI.
The CA Performance Layer
We support your front desk with proven scripts, speed-to-lead standards, and call review frameworks to maintain high booking rates and protect cost per new patient – ensuring efficient, consistent execution.
How We Implement Structured Growth ⬇️
Our process starts with a single question:
How many new patients does your practice need each month to support profitable growth?
From there, we build a purpose-built attraction system — reverse-engineered from your targets and managed end-to-end — so every decision is tied back to performance and profitability.
1
Define the Growth Target
We establish:
👉 Your required monthly and weekly new patient numbers
👉 Your current baseline
👉 The gap the system needs to close
This gives the system a clear numerical objective from day one – no ambiguity, no vanity metrics.
2
Install the System
We install a Meta-driven growth system built to reliably produce your required number of new patients each month.
✅ Meta Ads act as the primary acquisition engine
✅ Supported by structured lead capture, conversion infrastructure, and strategic reactivation where relevant.
The system is designed for resilience – not reliance on a single tactic – ensuring stable, predictable acquisition.
3
Track, Review & Optimise
Every stage of the system is measured.
We track over 25 metrics, including:
➡️ Leads
➡️ Bookings
➡️ New patients
➡️ Cost per New Patient
➡️ Payback Period
➡️ ROI
Performance is reviewed on structured monthly calls, with decisions driven by data — not guesswork.
4
Fully Managed Execution
Execution sits with us.
Campaign management, optimisation, tracking, and performance oversight are fully handled — so growth doesn’t depend on internal capacity or spare time.
You focus on patient care.
We manage patient attraction.
How Our Growth
System Works
Meta generates structured demand in your local market. The surrounding system ensures disciplined conversion and visible ROI.
The Meta Ads Growth Engine
Built specifically for local chiropractic markets, this engine generates qualified leads through creative-led Meta campaigns and weekly optimisation focused on cost per new patient – driving predictable NP attraction.
The Conversion Infrastructure
Through structured email and SMS follow-up, AI-assisted lead response, CRM tracking, and CA booking systems, every lead is responded to, nurtured, and tracked with full visibility – ensuring consistency across the funnel.
The ROI Framework
Ongoing tracking, creative testing, and strategic reactivation campaigns ensure the system improves deliberately over time – lowering cost per new patient, shortening payback period, and strengthening ROI.
The CA Performance Layer
We support your front desk with proven scripts, speed-to-lead standards, and call review frameworks to maintain high booking rates and protect cost per new patient – ensuring efficient, consistent execution.
How We Implement
Structured Growth ⬇️
Our process starts with a single question:
How many new patients does your practice need each month to support profitable growth?
From there, we build a purpose-built attraction system — reverse-engineered from your targets and managed end-to-end — so every decision is tied back to performance and profitability.
1
Define the Growth Target
We establish:
👉 Your required monthly and weekly new patient numbers
👉 Your current baseline
👉 The gap the system needs to close
This gives the system a clear numerical objective from day one – no ambiguity, no vanity metrics.
2
Install the System
We install a Meta-driven growth system built to reliably produce your required number of new patients each month.
✅ Meta Ads act as the primary acquisition engine
✅ Supported by structured lead capture, conversion infrastructure, and strategic reactivation where relevant.
The system is designed for resilience – not reliance on a single tactic – ensuring stable, predictable acquisition.
3
Track, Review & Optimise
Every stage of the system is measured.
We track over 25 metrics, including:
➡️ Leads
➡️ Bookings
➡️ New patients
➡️ Cost per New Patient
➡️ Payback Period
➡️ ROI
Performance is reviewed on structured monthly calls, with decisions driven by data — not guesswork.
4
Fully Managed Execution
Execution sits with us.
Campaign management, optimisation, tracking, and performance oversight are fully handled — so growth doesn’t depend on internal capacity or spare time.
You focus on patient care.
We manage patient attraction.
Frequently Asked Questions 🤔
Answers to common questions
about our system.
How is this different from a typical marketing agency?
We specialise exclusively in Meta & social media growth for chiropractors. We do not offer broad marketing services or generic lead generation.
Our model is structured around measurable acquisition – cost per new patient, payback period, and retention – not impressions, clicks, or vanity metrics.
We operate a defined system: Meta as the acquisition engine, supported by structured conversion infrastructure, CA performance standards, and ongoing ROI optimisation.
Most agencies sell campaigns.
We manage a disciplined growth system.
How Does The Pay-For-Performance Model Work?
Our incentives are aligned with yours.
Rather than charging a large fixed retainer regardless of outcome, our compensation is tied directly to new patient acquisition. If the system doesn’t produce, we don’t benefit.
This structure forces clarity around what counts as a new patient, how cost per new patient is calculated, and how payback period is tracked. It removes ambiguity and ensures performance remains the priority.
Alignment drives discipline.
What Results Can We Expect?
Results depend on your market, retention, offer structure, and current baseline.
We begin by defining a clear monthly new patient target and reverse-engineer the system to support it. From there, performance is refined deliberately over time – lowering cost per new patient and shortening payback period.
This is not overnight growth.
It is structured, measurable expansion.
How Much Involvement Is Required From The Principal?
The principal chiropractor remains strategically involved.
That includes:
➡️ Monthly performance reviews
➡️ Content participation
➡️ Alignment on targets and economics
Execution, optimisation, and tracking sit with us. You focus on patient care. We manage attraction.
Structured growth requires leadership, not full delegation.
Do You Require Long-Term Contracts?
No.
Our model is built on performance and alignment – not lock-in. We do not require fixed-term contracts.
The partnership works because the system produces measurable results, not because you’re obligated to stay.
How Do You Measure ROI?
We measure ROI at the new patient level. This includes monthly cohort-based to-the-dollar ROI analysis and weekly tracking of over 25 performance metrics across the funnel.
Performance is reviewed monthly, with decisions driven by data – never assumption. The objective isn’t simply more leads, but disciplined, profitable, and sustainable acquisition.
What Type Of Practices Are The Best Fit?
Our system works best for principal-led chiropractic practices that:
✅ Want structured, measurable growth
✅ Understand cost per new patient and payback period
✅ Have solid retention and patient lifetime value
✅ Are prepared to show up consistently on social media
✅ Value data-driven decision making
We are selective by design. Scaling only makes sense when the fundamentals are strong.
Frequently Asked Questions 🤔
Answers to common questions
about our system.
How is this different from a typical marketing agency?
We specialise exclusively in Meta & social media growth for chiropractors. We do not offer broad marketing services or generic lead generation.
Our model is structured around measurable acquisition – cost per new patient, payback period, and retention – not impressions, clicks, or vanity metrics.
We operate a defined system: Meta as the acquisition engine, supported by structured conversion infrastructure, CA performance standards, and ongoing ROI optimisation.
Most agencies sell campaigns.
We manage a disciplined growth system.
How Does The Pay-For-Performance Model Work?
Our incentives are aligned with yours.
Rather than charging a large fixed retainer regardless of outcome, our compensation is tied directly to new patient acquisition. If the system doesn’t produce, we don’t benefit.
This structure forces clarity around what counts as a new patient, how cost per new patient is calculated, and how payback period is tracked. It removes ambiguity and ensures performance remains the priority.
Alignment drives discipline.
What Results Can We Expect?
Results depend on your market, retention, offer structure, and current baseline.
We begin by defining a clear monthly new patient target and reverse-engineer the system to support it. From there, performance is refined deliberately over time – lowering cost per new patient and shortening payback period.
This is not overnight growth.
It is structured, measurable expansion.
How Much Involvement Is Required From The Principal?
The principal chiropractor remains strategically involved.
That includes:
➡️ Monthly performance reviews
➡️ Content participation
➡️ Alignment on targets and economics
Execution, optimisation, and tracking sit with us. You focus on patient care. We manage attraction.
Structured growth requires leadership, not full delegation.
Do You Require Long-Term Contracts?
No.
Our model is built on performance and alignment – not lock-in. We do not require fixed-term contracts.
The partnership works because the system produces measurable results, not because you’re obligated to stay.
How Do You Measure ROI?
We measure ROI at the new patient level. This includes monthly cohort-based to-the-dollar ROI analysis and weekly tracking of over 25 performance metrics across the funnel.
Performance is reviewed monthly, with decisions driven by data – never assumption. The objective isn’t simply more leads, but disciplined, profitable, and sustainable acquisition.
What Type Of Practices Are The Best Fit?
Our system works best for principal-led chiropractic practices that:
✅ Want structured, measurable growth
✅ Understand cost per new patient and payback period
✅ Have solid retention and patient lifetime value
✅ Are prepared to show up consistently on social media
✅ Value data-driven decision making
We are selective by design. Scaling only makes sense when the fundamentals are strong.
Let's Chat
No pressure. No hard sell. Just clarity, alignment, and a plan you can trust.
Let’s make sure new patient flow is never the thing holding your practice back.
What Our Chiros Are Saying 👍
Aidan and Josh have been a welcomed and wonderful addition to my Chiropractic business. I’d all but given up on Facebook/Instagram/Meta advertising with the constant spend, low quality leads and the time taken to create ads. All the while, only being able to guess if the spend was profitable for the business. After engaging with Aidan and Josh I decided to give the ads one more go, and I’m glad I did. Their professionalism, expertise and sensitivity around patient privacy/confidentiality is really important to me. And of course, their ability to generate quality leads who turn into long term patients. Their business model is one that aligns well with what I need as a small business- low risk for me, accountability, structure and return on investment. Since starting with Aligned Chiropractic Marketing I have been able to grow my own practise to the level I desire, and have had the confidence and now proof to hire a Chiropractor who is seeing new patients and thriving. Definitely worth talking to if you need a few, or a lot of new patients coming into your clinic constantly.
I couldn’t speak any more highly of both Aidan and Josh. After starting my business earlier this year, I reached out to ACM after recommendation from a friend about their services. Both Josh and Aidans eye for detail doesn’t go unnoticed. Being able to work along side both of them, and have a say in what happens and when is happens was important to me, and through regular meetings we were able to achieve some wonderful results in a short amount of time. I believe anyone who is on the fence about working with these guys should definitely do it because you won’t be disappointed!
Working with ACM has been a game-changer for our practice. They are in a league of their own when it comes to understanding chiropractic marketing, going far beyond what any other agency offers. After trying many other agencies in the past - each of whom overpromised and underdelivered - I can confidently say Aidan and Josh have redefined what effective marketing looks like. Aidan’s communication is flawless—always precise, clear, and incredibly responsive. Their commitment to excellence is unmatched. They don’t just provide marketing services; they take the time to train our staff on how to make calls effectively, personally track performance weekly, and conduct regular fortnightly calls to fine-tune every detail. Their hands-on approach shows they truly care about our success and better health for our community.Without a doubt, this is the most complete chiropractic marketing solution available for social media. The results have been phenomenal, delivering the highest ROI we’ve ever seen. Aidan and Josh’s dedication and expertise have been a true blessing for our practice, and I can’t recommend them highly enough. If you want next-level marketing that genuinely delivers, Aligned Chiro Marketing is the only choice.
Working with Aidan and Josh has been a very refreshing and rewarding experience in my digital marketing journey. They did a fantastic job explaining my practice metrics and where to focus in the initial phase of care. It has been great to partner with people who understand Chiropractic and work thoroughly to help you get your message out to your community. Aidan and Josh have helped create a strong digital presence in my town and a steady flow of new practice members. I can highly recommend them to any chiropractor looking to increase their digital impact and attraction!
I highly recommend working with ACM. Aidan and Josh have a depth of knowledge about chiropractic procedures and practices, which sets them apart from other companies. Aidan's organisation and support is extremely helpful, and he loves crunching the numbers to ensure that the marketing is cost effective throughout the entire process. Our practice has seen massive growth under their marketing guidance. If you're looking for a team that understands the chiropractic profession and delivers measurable results, ACM is the perfect choice.
We are very grateful to ACM. They have helped to establish a solid system to attract new patients to our practice, and all of the back-end tracking and data that they provide has been valuable for us to improve on our services at the same time. They are always looking ahead, testing and tweaking our marketing program to give us the most effective and efficient strategies. Their customer service is flawless - they're very attentive, available, and I feel they are almost as committed to our own business's success as we are.
I couldn't be happier with their exceptional service. Aidan and Josh go far beyond simply setting up Facebook and Google Ads; they invest time and energy to truly understand you as a practitioner, your clinic's current position, and your goals. Their tailored campaigns are designed to attract your ideal patients, and they achieve outstanding results by continuously refining their strategies and optimising every aspect of their marketing. Additionally, they helped me analyse key clinic metrics, enabling smarter decisions and better allocation of time and resources. In summary, I highly recommend ACM to anyone looking to grow their clinic with the right patients while delegating their marketing to professionals who genuinely care about your success and get results consistently.
Working with Aidan and Josh has been invaluable! Aidan is all over the data, and is constantly tweaking metrics and figuring out what levers to pull to work out what make things easier, and have a better cost per lead. Aidan helps train our staff on how to make calls to leads, and is very active in the campaign. The fortnightly check ins are great, as we always know what’s happening, and know that things are being monitored closely. Couldn’t recommend them enough!
Aidan and Josh at Aligned Chiropractic Marketing have been incredible to work with. From day one they made the process incredibly easy. They created a marketing campaign that was professional, engaging and perfectly suited to me and my practice. My practice has more than doubled in the three months we’ve worked together, and I know this wouldn’t have been possible without them. Their support is something that has blown me away. They are fully invested in seeing my practice succeed by understanding my goals and working towards them together. I would highly recommend Aidan and Josh to any Chiropractor looking to grow their business.
What Our Chiros
Are Saying 👍
Aidan and Josh have been a welcomed and wonderful addition to my Chiropractic business. I’d all but given up on Facebook/Instagram/Meta advertising with the constant spend, low quality leads and the time taken to create ads. All the while, only being able to guess if the spend was profitable for the business. After engaging with Aidan and Josh I decided to give the ads one more go, and I’m glad I did. Their professionalism, expertise and sensitivity around patient privacy/confidentiality is really important to me. And of course, their ability to generate quality leads who turn into long term patients. Their business model is one that aligns well with what I need as a small business- low risk for me, accountability, structure and return on investment. Since starting with Aligned Chiropractic Marketing I have been able to grow my own practise to the level I desire, and have had the confidence and now proof to hire a Chiropractor who is seeing new patients and thriving. Definitely worth talking to if you need a few, or a lot of new patients coming into your clinic constantly.
I couldn’t speak any more highly of both Aidan and Josh. After starting my business earlier this year, I reached out to ACM after recommendation from a friend about their services. Both Josh and Aidans eye for detail doesn’t go unnoticed. Being able to work along side both of them, and have a say in what happens and when is happens was important to me, and through regular meetings we were able to achieve some wonderful results in a short amount of time. I believe anyone who is on the fence about working with these guys should definitely do it because you won’t be disappointed!
Working with ACM has been a game-changer for our practice. They are in a league of their own when it comes to understanding chiropractic marketing, going far beyond what any other agency offers. After trying many other agencies in the past - each of whom overpromised and underdelivered - I can confidently say Aidan and Josh have redefined what effective marketing looks like. Aidan’s communication is flawless—always precise, clear, and incredibly responsive. Their commitment to excellence is unmatched. They don’t just provide marketing services; they take the time to train our staff on how to make calls effectively, personally track performance weekly, and conduct regular fortnightly calls to fine-tune every detail. Their hands-on approach shows they truly care about our success and better health for our community.Without a doubt, this is the most complete chiropractic marketing solution available for social media. The results have been phenomenal, delivering the highest ROI we’ve ever seen. Aidan and Josh’s dedication and expertise have been a true blessing for our practice, and I can’t recommend them highly enough. If you want next-level marketing that genuinely delivers, Aligned Chiro Marketing is the only choice.
Working with Aidan and Josh has been a very refreshing and rewarding experience in my digital marketing journey. They did a fantastic job explaining my practice metrics and where to focus in the initial phase of care. It has been great to partner with people who understand Chiropractic and work thoroughly to help you get your message out to your community. Aidan and Josh have helped create a strong digital presence in my town and a steady flow of new practice members. I can highly recommend them to any chiropractor looking to increase their digital impact and attraction!
I highly recommend working with ACM. Aidan and Josh have a depth of knowledge about chiropractic procedures and practices, which sets them apart from other companies. Aidan's organisation and support is extremely helpful, and he loves crunching the numbers to ensure that the marketing is cost effective throughout the entire process. Our practice has seen massive growth under their marketing guidance. If you're looking for a team that understands the chiropractic profession and delivers measurable results, ACM is the perfect choice.
We are very grateful to ACM. They have helped to establish a solid system to attract new patients to our practice, and all of the back-end tracking and data that they provide has been valuable for us to improve on our services at the same time. They are always looking ahead, testing and tweaking our marketing program to give us the most effective and efficient strategies. Their customer service is flawless - they're very attentive, available, and I feel they are almost as committed to our own business's success as we are.
I couldn't be happier with their exceptional service. Aidan and Josh go far beyond simply setting up Facebook and Google Ads; they invest time and energy to truly understand you as a practitioner, your clinic's current position, and your goals. Their tailored campaigns are designed to attract your ideal patients, and they achieve outstanding results by continuously refining their strategies and optimising every aspect of their marketing. Additionally, they helped me analyse key clinic metrics, enabling smarter decisions and better allocation of time and resources. In summary, I highly recommend ACM to anyone looking to grow their clinic with the right patients while delegating their marketing to professionals who genuinely care about your success and get results consistently.
Working with Aidan and Josh has been invaluable! Aidan is all over the data, and is constantly tweaking metrics and figuring out what levers to pull to work out what make things easier, and have a better cost per lead. Aidan helps train our staff on how to make calls to leads, and is very active in the campaign. The fortnightly check ins are great, as we always know what’s happening, and know that things are being monitored closely. Couldn’t recommend them enough!
Aidan and Josh at Aligned Chiropractic Marketing have been incredible to work with. From day one they made the process incredibly easy. They created a marketing campaign that was professional, engaging and perfectly suited to me and my practice. My practice has more than doubled in the three months we’ve worked together, and I know this wouldn’t have been possible without them. Their support is something that has blown me away. They are fully invested in seeing my practice succeed by understanding my goals and working towards them together. I would highly recommend Aidan and Josh to any Chiropractor looking to grow their business.
Book A Call With Us ⬇️
Book A Call With Us ⬇️
Want to chat via email? Contact us here 👇
[email protected]
027 604 0114
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